Digital Content Specialist - agency

Dónde vas a trabajar?

Digital agency specialized in the healthcare sector.

• Develop and execute a detailed online content strategy aligned with marketing objectives and the integrated customer business plan.
• Ensure the creation of content that fosters engagement and supports the marketing strategy, with a focus on online educational activities for healthcare professionals and patients.
• Supervise and coordinate the production of various content types, such as eCME programs, webcasts/webinars, web pages, blog posts, videos, and infographics.
• Stay updated with emerging content formats and proactively recommend innovation opportunities.
• Collaborate with cross-functional teams to develop and implement strategies for content distribution across various channels, including social media, email, and other platforms.
• Create and oversee editorial calendars to ensure a consistent content flow.
• Ensure content follows SEO best practices to enhance visibility and search engine rankings.
• Use analytics tools to measure content performance and recommend ideas and best practices for improvement.
• Generate reports on content performance and communicate insights.
• Manage external vendors (local and international) contracted to provide educational services.
• Ensure all content complies with legal, regulatory, and ethical standards, including medical, copyright, and privacy regulations.

• University degree from an accredited institution.
• Advanced English level.
• 2+ years of experience in digital content marketing roles.
• Knowledge of content management systems (CMS), marketing automation tools, and relevant technologies.
• Experience in implementing online educational methodologies and materials, including LMS, eCME, and webinars.
• Strong project management skills and attention to detail.
• Ability to predict audience preferences with an editorial mindset.
• Experience in the life sciences sector is a plus.
• Strong teamwork and coordination skills.
• Ability to work autonomously, with responsibility and ownership.

¿Cuáles son tus beneficios?

Professional development in a leading pharmaceutical company.