Marketing Executive Spain
Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together!
What We Do…
We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply.
We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.
And today, we’re the world’s leading open hotel commerce platform, supporting 44,500 hotels in 150 countries - with over 100 million reservations processed by Site Minder’s technology every year.
About the Marketing Executive Role...Are you a proactive Marketing Executive, passionate about driving demand and increasing brand visibility locally? As the Marketing Executive for Spain, you will drive country-specific marketing plans that build new business pipeline, increase sales conversions, and support MQL,SQL,and revenue goals.
Reporting to the Regional Field Marketing Director, you will collaborate with global and regional teams to deliver impactful, localised marketing initiatives.
As the local market expert, you will identify insights and opportunities, gathering feedback from sales, industry partners, and customers to shape locally relevant marketing activities that drive growth and market impact. You will act as the primary marketing lead for Spain, fostering relationships across sales, marketing, onboarding, and external stakeholders to ensure cohesive go-to-market strategies.
This is a temporary 12 months contract role.
What you'll do...- Develop and implement the marketing plan for Spain to strengthen brand presence and achieve new business targets
- Drive execution of marketing activities, customised for Spanish audiences across email, events, webinars, direct mail and promotional advertising
- Organise and attend events such as conferences, seminars, trade shows, roadshows and speaking opportunities.
- Monitor, forecast, and analyse local campaign performance against targets, as well as measure success of local campaigns
- Collaborate with regional sales managers and executives on campaign visibility, gather feedback, and co-plan outbound acquisition campaigns and call blitzes.
- Collaborate with the wider demand generation team (digital/performance marketing) to localise and optimise paid media, SEO, content initiatives, and global email campaigns, ensuring alignment with local market needs.
- Partner with HQ teams across PR, and Partner Marketing, to source opportunities and develop locally relevant activity
- Monitor Spanish social media channels, addressing local comments and feedback
- Localise marketing materials for cultural relevance, ensuring consistency with global brand messaging.
- Establish and manage relationships with industry associations, and publications to develop promotions that drive local marketing objectives.
- Develop local case studies, testimonials, and advocates to push our messaging to market through endorsement and Wo M.
- Share market feedback to ensure local dynamics influence global strategies and decision-making.
- Occasionally support marketing initiatives in other Spanish-speaking markets.
- Experience in campaign and event management, ideally in B2B Saa S.
- Fluent in English and Spanish (min C2), skilled in copywriting across channels (email, event/webinar promotions, digital ads).
- A savvy but still learning marketer who can hit the ground running and make an impact on our targets in the region
- Experience with marketing automation (Marketo preferred), CRM (Salesforce preferred), and reporting tools (e.g., Google Analytics, Tableau) is highly desirable.
- Proactive and detail-oriented, with an ability to manage multiple projects and timelines across time zones.
- Positive, collaborative problem-solver with the ability to work effectively across teams.
- Bachelor’s degree in marketing, communications, or a related field preferred.
- Equity packages for you to share in Site Minder’s growth and successes
- Hybrid working model (3 days per week in the office) in a prime location in Barcelona
- Investment in your personal growth with a structured and foreseeable career pathway
- Uncapped commission that rewards overachievement
- Private health insurance
- Full-time permanent contract
- Multicultural work environment with 10+ nationalities
- Excellence-driven, collaborative and non-hierarchical culture
- Cloudworks co-working community - events, discounts, breakfasts…
- In-office drinks and snacks
- Mental health and well-being initiatives
- Referral bonus for bringing in new talent
- Generous parental (including secondary) leave policy
- Paid birthday, study and volunteering days off every year
- Fun quarterly social and team events
- Employee Resource Groups (ERG) to help you connect and get involved
Does this job sound like you? If yes, we'd love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch.
When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.