CRO Analyst (Madrid)
With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.
Visit us at: www.accenture.com/songCome and work at the heart of change
Your role and work environment:
We are looking for a talented and enthusiastic Digital Sales & Marketing Expert to join our Owned Media & MarTech area under Marketing team.
The responsibility of this engaged team is maximizing the return of our owned media, ensuring the best digital experience for our current and future clients under a framework of continuous technological evolution.
You will be responsible to achieve the best digital experience in public site and commercial pages in app by getting a superior control of digital products performance while detecting ongoing improvements to achieve higher digital sales.
Your key responsibilities:
As a Digital Sales & Marketing Expert, you will: Ensure digital businesses follow up with special focus on campaigns performance and other relevant milestones. Proactive collaboration with MK Squads, Digital Sales, UX/UI and Business tribes.
- Report and evolve digital business follow up through specific sessions with different stakeholders. Deep dive on digital product understanding leveraging on digital analytics and potential qualitative analysis
- Responsible for the CRO methodology and the correct execution: analysis, hypothesis generation, testing plan, QA and insights. Monitoring test results in Adobe Target and Analytics.
- Collaboration & leadership with Comms Strategy, UX, Front team and other relevant areas Strong communication with others CROs countries
- Lead new digital deliveries as product / landing pages, new web components and page optimization by thinking on digital journeys to keep enhancing user experience. Benchmarking and monitoring digital landscape
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