Performance Marketing Manager - Madrid - ref. l86140619
As the company prepares for its rather ambitious 5B Goal, making commercial business models in Specialty workflows is the way chosen to become the Experience company focused on patient in the center of all innovation. JOB PURPOSEThe Performance Marketing Manager manages campaigns within the company-wide digital advertising accounts to ensure excellence of the campaign architecture creation, set-up, monitoring and budget control.The Performance Marketing Manager ensures outstanding end-to-end omni-channel go-to-market approaches by creating, executing and managing paid acquisition campaigns to help our markets unlock the value of digital marketing campaigns.The Performance Marketing Manager will be responsible for managing and optimizing all performance-based marketing campaigns across various channels to drive conversions, customer acquisition, and revenue growth.
The ideal candidate should have a strong understanding of digital marketing, analytics, and data-driven decision making.The role is within the Marketing Operations Studio, under the Digital Marketing and Demand Generation team. While the wider team is situated in our global Headquarters in Basel, the position will be based within the team in Madrid, Spain.The position supports the orchestration of global & local campaigns, portfolio prioritization and campaign brand compatibility.Main Tasks and Responsibilities Manages and drives all aspects performance marketing and directly supports the Project manager in the Marketing Operation Studio Madrid.
Plans, executes and optimizes acquisition campaigns across various channels, including paid search, social media, display, email, and native advertising.Monitors and analyzes campaign performance based on data-driven insights and strategy using quantitative analysis to determine metrics including ROI, CPA, CPL, conversion rates, and other KPIs to ensure that campaigns meet or exceed business goals and objectives.Develops and executes A/B and multivariate testing strategies to optimize campaign performance and drive continuous improvement with a hands-on growth hacking mentality.Identify marketing performance issues and pinpoint the root cause with the help of analytics tools (e.g. Google Analytics) and deliver quantifiable improvements.Collaborate with internal teams to develop effective landing pages, ad creatives, and messaging to improve campaign performance.Develop easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).Identify and evaluate new performance marketing opportunities and emerging trends to stay ahead of the competition.Stay up to date with industry trends and best practices to improve the overall effectiveness of the performance marketing programs.Act as a consultant to internal customers by developing and sustaining solid relationships with internal stakeholders.Implement Straumann Group's digital strategy and adjust plans accordingly by conveying a consistent brand image.
Continuously assess and improve processes along the customer journey and procedures for the entire customer experience. Support management to manage respective cost budgets, conduct proper resource planning within a project or work package.Support management of vendor and agency relationships where required.Requirements neededBachelor's or Master's Degree in marketing or business administration or an equivalent combination of education and work-related experience.3+ years professional experience in B2B performance marketing, preferably in the medical device industry or agency environment.Additional postgraduate and professional qualifications desirable.Non-hierarchical team-oriented attitude.Strong track record within a marketing / or sales organization.Strong analytical skills with experience in data-driven decision making and proficiency in Google Analytics and other marketing analytics tools.Proven track record of experience in managing and optimizing campaigns across various channels, including paid search, social media, display, email, and affiliate marketing.
Strong analytical skills with result orientation.Ability to work independently in a fast-paced and dynamic environment, manage multiple priorities and deliver results on time.Proactive and accountable with distinct interpersonal skills to cultivate a network of effective working relationships in an international matrix environment.Energetic, commercial, and performance-driven team player with entrepreneurial spirit and strong marketing and commercial execution abilities.Able to translate data-driven insights and complex digital topics in a tangible way.A passion for recent technology tools and full understanding of global digital marketing platform.Digitally driven mindset to prioritize pragmatic value driven activities with measurable impact.
Excellent organizational, communication, and presentation skills. Thrives living and working in a multicultural environment.High level of integrity and commitment. Fluent in English (written and spoken), any other language is an advantage.What can you expect from us?An agile and ambitious environment: We are #ChangeMakers.Open, friendly colleagues who #collaborate and #support each other: We are #Players+Learners.The #freedom to #create and #engage: You can leave your #FootprintInDentistry.An employer who invests in our #inspiring corporate #culture.The #opportunity to develop yourself as a person and in your #career.
We #grow.#Attractive workplaces at great locations - We are a #GlobalPlayer.To work for the No. 1 in #Dentistry and one of the leading #MedTech companies.All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin or disability.Job SummaryJob number: 16723Date posted : 2025-01-28Profession: MarketingEmployment type: Full Time