[ref. g30567320] Marketing Specialist - retail company

Dónde vas a trabajar?

Retail

¿Qué harás en tu nuevo puesto?

• Collaborate with the E-commerce Manager to align marketing initiatives with overall e-commerce goals, focusing on traffic growth, retention, and conversion rate optimization (CRO).
• Coordinate with external paid media agencies for execution of campaigns (Google Ads, Meta Ads, TikTok Ads, Programmatic), ensuring performance aligns with KPIs, ROI targets, and brand positioning.
• Monitor and analyze campaign performance, providing actionable insights and recommendations to optimize results.
• Assist in developing and executing A/B testing plans in collaboration with the e-commerce team to drive continuous improvement.

• Manage and optimize CRM initiatives, including email marketing workflows, segmentation strategies, and automated campaigns to improve customer retention and lifetime value.
• Collaborate with internal teams to ensure personalized and targeted communication across all customer touchpoints.
• Analyze customer data and behaviors to identify trends, opportunities, and areas for engagement improvement.
• Report on CRM performance metrics such as open rates, click-through rates, churn, and retention rates, delivering actionable insights for optimization.

• Oversee day-to-day operations of organic social media channels (Instagram, Facebook, TikTok, LinkedIn), ensuring alignment with brand strategy and objectives.
• Develop and maintain a social media content calendar in collaboration with the Community Director to drive engagement, organic growth, and brand visibility.
• Monitor and analyze organic traffic, audience growth, and engagement performance, iterating on strategies based on insights.

• Support the Community Director in developing initiatives to engage and grow the community across social and community platforms.
• Coordinate community-focused events such as webinars, live sessions, and meetups to foster interaction and build stronger relationships.
• Develop content for community-driven campaigns, including newsletters, blogs, and social media posts that align with the community's needs.

• Experience: At least 3+ years in digital marketing, with experience in social media management, paid campaigns, or CRM operations. Experience in B2B or e-commerce is a plus.
• Skills:
• Strong understanding of CRM workflows, segmentation, and lifecycle marketing.
• Analytical skills with the ability to interpret data and deliver actionable insights.
• Familiarity in tools like Google Ads, Meta Ads Manager, Canva,
• Familiarity with analytics platforms (Google Analytics, Hotjar) and social media scheduling tools.
• Excellent organizational skills with the ability to manage multiple campaigns and tasks simultaneously.
• Soft Skills:
• Strong communicator with a collaborative mindset.
• Detail-oriented and highly organized, with a proactive attitude.
• Comfortable working in a fast-paced, dynamic environment.
• Languages: Bilingual proficiency in Spanish and English is required.

¿Cuáles son tus beneficios?

Professional development

One day of remote work per week

Health insurance

Intensive workday on Fridays and during summer