Head of SEO - Barcelona
Unobravo is transforming mental healthcare, making support accessible, compassionate, and life-changing. We’re an innovative online platform that connects people with their perfect therapist, shattering stigma and redefining how the world views mental well-being.
With over 2 million therapy sessions delivered, our passionate team has made a real difference, helping individuals thrive through expert care anytime, anywhere. And we’re just getting started. Our journey is accelerating as we expand across Europe, challenging outdated norms and revolutionizing mental health on a global scale.
Now, we’re looking for a Head of SEO to lead our organic growth efforts by optimizing traditional SEO while driving growth across emerging digital channels.
If you’re ready to shape the future of mental healthcare and inspire meaningful change, we’d love to hear from you!
The Role
This role will be responsible for scaling organic traffic, building domain authority, and driving conversions across search engines, community platforms, social media, and app stores.
You will oversee a cross-functional team, combining technical SEO expertise, content strategy, and innovative approaches like AI-driven content creation to ensure Unobravo maintains a competitive advantage in the mental health space.
Organic Growth and Content Strategy- Develop and implement a comprehensive organic growth strategy with a strong focus on understanding user intent and delivering effective solutions through product-led SEO initiatives and content marketing. The goal: not just driving traffic, but achieving meaningful, incremental conversions.
- Collaborate closely with Product teams and designers to create cohesive user journeys that solve real problems, going beyond keyword rankings.
- Oversee content creation efforts, including blogs, guides, and interactive tools, aligned with user personas and their stages of intent (awareness, consideration, decision).
- Leverage AI tools to efficiently scale content production for blogs, videos, and other formats, ensuring quality and relevance are maintained.
- Drive offsite growth through digital PR campaigns designed to build high-quality backlinks and boost referral traffic.
- Identify and test new opportunities for non-paid growth, including community engagement, social media strategies, and app store optimization.
- Oversee technical SEO initiatives such as site speed, structured data, and mobile-first optimization.
- Work with development teams to maintain website health, crawlability, and enhance user experience.
- Monitor performance metrics (rankings, CTR, conversions) and use data-driven insights to refine and improve strategies.
- Lead, mentor, and scale a high-performing team of SEO, content, and outreach specialists.
- Foster a culture of innovation by incorporating AI tools, experimenting with emerging growth channels, and staying ahead of trends in SEO and organic growth.
Does this sound like you?
Experience- 7+ years in SEO, organic growth, or a related role, including 3+ years of leadership experience.
- Proven ability to scale organic performance and manage multi-channel initiatives (SEO, forums, social media, ASO).
- Demonstrated success in driving traffic and conversions through community engagement (e.g., Quora, Reddit) and strategic partnerships.
- Deep expertise in all aspects of SEO: technical, on-page, and off-page optimization.
- Strong understanding of ASO and content strategies to enhance app store discoverability.
- Proficiency in leveraging AI tools for scalable content creation and optimization.
- Analytical mindset with hands-on experience using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs to guide decision-making.
- Proven ability to lead and inspire high-performing, cross-functional teams.
- Strong collaborative skills to align organic growth strategies with Product, UX, Engineering, and Paid Media teams.
- Excellent communication and stakeholder management skills to drive buy-in and successfully implement growth initiatives.
- Track record of identifying and executing new growth opportunities (e.g., forums, partnerships, AI-driven strategies).
- Highly adaptable to fast-paced, high-growth environments with a focus on continuous learning and innovation.
WHAT WE OFFER:
Fully remote, with occasional travel to/within Italy
Join a team that embraces the future of work and prioritizes the well-being of its people. We support a healthy work-life balance with a flexible approach that allows you to work from Italy, Spain, or the UK.
Coworking Meetings
Unobravo has dedicated a special budget to encourage global teamwork, in order to enable employees and collaborators to meet in coworking spaces in many many cities around the world.
️ Online Yoga Sessions
We’re invested in your physical and mental wellness. Join our free online yoga classes to stay in shape and find your zen.
️ Discounts on Psychotherapy Sessions (Italian, Spanish and French employees only)
Your mental health is a top priority at Unobravo. Enjoy employee discounts through the Unobravo app to get the support you need.
Team Building and Epic Events
Get ready for extraordinary adventures! Dive into thrilling team-building activities and attend our fabulous corporate events and nationwide aperitivo parties that will keep you buzzing with excitement!
Learn a language
Make your way through our language training courses. Improve on your existing language skills, or start learning something completely new!
Birthday Off
Take the time to celebrate with an extra day off during the month of your birthday.
New Parenthood Perks
Following the arrival of your little one, we contribute 500 Euros to our welfare platform, plus gain access to exclusive online seminars on infant sleep
Are you ready to make a difference with us?
We understand that many people, for different reasons, may need additional support to apply or to participate fairly in our interview process. If you require additional accommodation, whatever it may be, to make the process more accessible, please indicate this in the last question of the application form.We will do everything we can to ensure you have a fair and smooth application process.